Executive Summary
Microsoft 365 Copilot Create is the creative workspace inside the Microsoft 365 Copilot app. It gives users a fast way to generate and refine images, posters, infographics, banners, videos, surveys, documents, and other creative assets from a prompt, a template, or existing content. For businesses already licensed for Microsoft 365 Copilot, Create is part of that experience rather than a separate standalone product.
For UK businesses, the value is clear. Create helps teams move faster when they need visual content for marketing, sales, internal communications, or events, without turning every small task into a full design project. It is especially useful for producing polished first drafts and everyday branded materials quickly.
This guide explains what Create is, what it can do well, where it fits into the day to day work of an SME, and how it can help teams produce more consistent content.
Introduction
Microsoft 365 Copilot is no longer just about chat. Inside the Microsoft 365 Copilot app, Microsoft has built out a broader workspace where users can create files, collaborate on AI-generated content, use agents, and access tools such as Create and Library from the left-hand navigation.
Create is one of the most practical additions in that experience. It is designed to help users make visual and creative content quickly in the browser, with support for images, banners, videos, stories, drafts, and more. In simple terms, it gives businesses a faster route from idea to usable content.
For most SMEs, that matters because not every piece of content needs a designer, a videographer, or a long creative process. Sometimes you just need a smart looking event graphic, a banner for an internal update, a quick survey, or a short explainer video. That is where Create fits best.
What Is Microsoft 365 Copilot Create?
Microsoft 365 Copilot Create is the content creation area within the Microsoft 365 Copilot app. It helps users generate and refine images, designs, videos, surveys, documents, and more from a simple prompt or a starting template.
It can be used to create a wide range of assets, including posters, infographics, banners, videos, stories, drafts, and surveys. It also includes prompt templates to help users get to a better result more quickly, even if they are not especially confident with prompting.
The best way to think about it is this:
Create is the part of Microsoft 365 Copilot that helps your team turn ideas into usable business content faster.
Is Create Included with Microsoft 365 Copilot?
Yes. For business users, Microsoft 365 Copilot is licensed as an add-on to eligible Microsoft 365 plans, and Create sits inside the Microsoft 365 Copilot app as one of its built-in experiences. It is not positioned as a separate standalone product that needs to be bought on top.
If your business has Microsoft 365 Copilot licences in place, Create is part of the wider Copilot experience your users can access.
What Can Businesses Create with It?
Create is built for practical business content. That includes:
- Images and promotional graphics
- Posters, infographics, and banners
- Surveys and forms
- Quick drafts and written content
- Short videos
- Stories and template-led creative assets
For many businesses, that means it can support day to day content creation across marketing, sales, HR, and operations without needing separate tools for every small job.
Five Practical Use Cases for UK SMEs
1. Event and webinar promotion
Create is ideal for quick event graphics, webinar headers, social posts, and email banners. That makes it a very natural use case for SME marketing teams that need to promote activity quickly without relying on external design support every time.
2. Sales and business development visuals
Sales teams often need a simple but polished visual to support a proposal, an outreach message, or a client conversation. Create can help turn a rough idea into a cleaner graphic, banner, or infographic without waiting for a full design cycle.
3. Internal communications
Create is also useful for internal announcements, campaign graphics, training reminders, and staff updates. A plain email can do the job, but a clear visual banner or poster usually lands better and looks more considered.
4. Faster survey creation
One of the more useful parts of Create is survey generation. It can help users build a survey from the business question they want to answer, then suggest improvements to strengthen the questionnaire. That is useful for client feedback, onboarding surveys, event follow-up, or internal staff feedback.
5. Quick explainer videos
Create can also generate videos from a prompt or from a PowerPoint deck. For businesses that want lightweight promotional clips, service explainers, or internal training content, that gives teams a much faster starting point than building everything manually.
Can Create Help You Stay On Brand?
Yes, and this is one of its strongest advantages for business use. Create can automatically incorporate company fonts, colours, logos, and styles into outputs, which helps teams produce more consistent content across the organisation.
On top of that, Microsoft 365 Copilot supports Brand kits. These can include approved logos, colour palettes, typography, templates, images, icons, and layout patterns. Official Brand kits are managed centrally and made accessible across the tenant, which helps businesses keep content aligned without relying on every individual employee to interpret the brand manually.
Branded templates add another useful layer. They give employees a ready-made starting point for documents and PowerPoint decks, helping brand consistency carry through into everyday work as well.
What Create Does Well, and What It Does Not
Create is strongest when the task is practical, content-led, and fairly quick to produce. It is a very good fit for visual first drafts, campaign assets, internal banners, surveys, short videos, and everyday business content that needs to look polished without becoming a major creative project.
It is less helpful to think of Create as a replacement for a full creative team, an agency, or advanced production software. Businesses will get the best value from it when they use it for speed, consistency, and first-pass content creation, rather than expecting it to replace high-end campaign work or specialist design altogether.
How to Get Started with Microsoft 365 Copilot Create
The user journey is straightforward. Open the Microsoft 365 Copilot app, select Create from the left-hand navigation, choose what you want to make, then start with either a prompt or a template.
A sensible starting approach for a business looks like this:
- Open Microsoft 365 Copilot and select Create.
- Choose the content type you want, such as an image, banner, video, or another asset.
- Enter a short prompt or start from a template.
- Refine the output until it matches the message and brand style you want.
- Revisit finished visuals later in Copilot Library.
One useful detail to note is that video creation depends on Clipchamp being enabled for the organisation.
FAQs
Yes. Create is part of the Microsoft 365 Copilot app for users who are licensed for Microsoft 365 Copilot. It is not a separate standalone product that needs buying on top of Copilot itself.
In most cases, no. Create is built into the Microsoft 365 Copilot app, so if your users have the right Copilot licence, they can access it as part of that experience. Some specific capabilities do have dependencies. For example, video creation requires Clipchamp to be enabled, and Brand kits need to be set up if you want centrally managed branding inside Create.
Create can generate a broad range of business content, including images, posters, infographics, banners, videos, surveys, forms, drafts, stories, and other template-based creative assets. For most SMEs, that makes it useful for marketing content, internal communications, quick campaign assets, and visual first drafts.
Yes. Create can use company branding such as fonts, colours, logos, and styles, and it also supports Brand kits that can be centrally managed. That makes it easier for teams across the business to produce content that feels more consistent and recognisable.
Finished visuals created in Create can be found in Copilot Library within the Microsoft 365 Copilot app. That gives users a central place to return to banners, images, infographics, posters, and other visual content they have already created.
Final Thoughts
Microsoft 365 Copilot Create gives businesses a practical way to produce everyday visual and branded content faster. For SMEs, that means quicker turnaround on marketing assets, internal communications, surveys, and simple video content, without relying on a patchwork of separate tools. Used well, it can help teams work faster while keeping content more consistent across the business.
Call to Action
If your business already has Microsoft 365 Copilot, Create gives your team a faster way to produce visual content, branded assets, and first drafts without relying on a patchwork of separate tools. Get Support can help you get more value from Microsoft 365 Copilot across your business, including how tools like Create fit into your wider adoption, user guidance, and brand consistency.
Talk to Get Support to make sure you are getting the full benefit of Microsoft 365 Copilot.